Vikram met Heaven, a Musician, as a Junior at UCLA. Heaven loved Vikram's salesmanship and asked him to help sell his 'P4E' shirts at his first show for a commission. They sold over 40 shirts to a crowd of 150 people. It was such a success that Heaven asked Vikram and Rohan to help him do it online so his friends could sell for him as well. Here's when they hit a roadblock - it was too complicated to set up. All he wanted to do was allow influencers to sell his shirts for him. That's when the idea for MyPlaza was born.

Vikram and Rohan spoke to as many brands and influencers as they could. They found that along with an archaic sign up process, conversion funnels are long and tracking ROI is close to impossible. What's worse, when brands pay for an affiliate link, 47% of users bounce when redirected.

To see for ourselves we bought an Instagram account and grew it to a 100k followers. The account was inundated with requests. Legitimate brands' messages often get lost. Business operates on negotiation followed by handshake agreements. Payments are executed via PayPal or Venmo and are often late. Brands aren't sure if a creator will generate revenue and creators aren't sure if they will get paid. It's chaos.

Our mission is to bring professionalism to the creator marketing industry. We believe a centralized shop for influencers, where all data and payments are collected, will finally bring clarity to the industry. No more negotiations, no more late payments, no more losing customers, and no more ROI cluelessness.